Gig Economy Drives WeWorks fortunes

Firm expands to ‘co-living’ spaces Going to the office isn’t what it used to be. As more workers shift to on-demand and “gig” employment, the workplace has changed, and no company has capitalised on this more than WeWork. With free-flowing beer and coffee, the smartly designed offices that have popped up in dozens of cities… Continue reading Gig Economy Drives WeWorks fortunes

How Can Startups With Unique Products Create An Audience For Themselves

For entrepreneurs its all about the thrill of creating a product that is revolutionary and doesnot exist in the market. They want make an offering that people are not accustomed to yet it is necessary for the product to exist to make lives simpler for many. While these startups start from scratch and mark themselves… Continue reading How Can Startups With Unique Products Create An Audience For Themselves

Holiday Shopping Trends Tips for Retailers

The holidays are now upon us, and shoppers are gearing up to fight for merchandise. It’s vital for retailers to understand holiday shoppers’ preferences. A strong online sales season can make the entire year a success, while a weak one can spell disaster. Here’s how consumers are approaching their holiday shopping in 2017, so you… Continue reading Holiday Shopping Trends Tips for Retailers

Three Tips for Effective Self Promotion

Talking highly of yourself to others might be uncomfortable, but it could benefit you and your career. Positive self-appraisal is a major reason why many workers advance to higher positions, and it’s a technique that every worker should practice.  “Self-promotion is a necessary tool to help professionals elevate into the next stage of their careers,… Continue reading Three Tips for Effective Self Promotion

Five Effective Ways to Find Intrapreneurs for Your Startup

What are intrapreneurs? Intrapreneurs are valuable team members of your startup, who apply the essential principles of entrepreneurship to whatever tasks you assign to them. In other words, they are entrepreneurs within your startup. As intraprenuers are self-motivated, free thinkers, they can transform your startup more quickly than others can. Therefore, your prime objective should… Continue reading Five Effective Ways to Find Intrapreneurs for Your Startup

Seven Simple Ways To Start Your Own Business As A Parent

Many people see being a parent, and all of the commitments that go along with that, as a liability but the truth is that sometimes it takes that added pressure, and sense of responsibility of being a parent, to kickstart your motivation to consider starting a business. Being a parent can actually be good for… Continue reading Seven Simple Ways To Start Your Own Business As A Parent

Three Reasons Business to Business brands should aim for emotional storytelling

‘A rational framework with no space — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason.… Continue reading Three Reasons Business to Business brands should aim for emotional storytelling