What’s in Store for Indian Consumers in the Coming Times?

GLOBALIZATION Indians will be more willing to experience and experiment new things as today they are traveling more, have higher income and are able to afford new experiences and products – whether new food or new destination. For instance, donuts as a product has never been around in India but today it has a much…

Why service providers need to change the way they offer service

Everybody quotes anecdotes of poor service encounters. There seems to be endless examples. Why do service providers treat me and other customers in this way? Who do they think they are? I am paying for this service, yet they make me feel as if they are doing me a favour. My service encounters seem to…

Seven Reasons to Improve B To B Ecommerce Experience for Consumers

If you see the current business sentiments it is evident that B2B e-commerce is taking giant leaps as compared to B2C e-commerce business. Since B2B e-commerce is booming, it is high time that entrepreneurs invest a certain amount of time and take efforts to make B2B e-commerce experience pleasant and attractive for the consumers. If…

https://www.bizbilla.com/articles/tips-for-creating-a-great-business-marketing-plan-2678.html

Smart small business owners know the importance of a business plan, which outlines your company’s course for success. One critical portion of that plan is your marketing strategy. Because this strategy is buried in the larger business plan, you may not give marketing the attention it deserves. However, an in-depth layout of your marketing strategy…

Five Technology Ideas to Lead Transition in Retail Planning

The market has witnessed a great deal of evolution since its humble beginnings as a barter system and with the advent of digitization and regulations, the growth graph is escalating to newer zenith with retail at the forefront. The rate of competition and consumer sensitivity has increased t such an extent that retail has no…

How India can ensure high quality power transmission

The impact of electricity on development is deeply underrated. At one stroke, reliable electricity supply can lead to improved health, improved productivity and unlimited access to the world outside. The power transmission grid is a vital element of the electricity value chain that merits immediate attention in the context of India’s power sector vision. I…

How to Push Your Customer-Success Level Beyond the ‘Aha’ Moment

The holy grail of growth marketing seems to be the “aha” moment. That’s the moment, according to Appcues’ Ty Magnin, when users feel that “click” as to how your product will be valuable to them. Why Customer Engagement Is the Future of Ecommerce For Facebook, the “aha” moment occurs when new users reach seven friends…

How to Stand Out From the Crowd and Cultivate Passionate Fans

In today’s world, loyalty often seems to have gone out the door. No wonder: Online, everyone is screaming, “Listen to me!” “Watch me!” “Buy my product or service!” It’s enough to send consumers running for the hills. 3 Great Ways to Create an Emotional Bond with Customers Understandably, people (including me) who are selling services…

Digital malls to come up in Indian cities next year

In a first, digital malls will be launched across various cities of India early next year. The shopping platform— Digital Mall of India, the new technology created by Indian entrepreneur Rishabh Mehra, is an e-commerce solution that will garner major attention from investors and retailers. The future of online retailing is about to undergo a…

You Don’t Need an India Strategy You Need a Strategy for Each State in India

The Indian economy has long been an attractive investment destination for multinational corporations. Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% and 7.6% over the next three years. However, India remains a difficult market for multinational firms to enter. My conversations with executives, particularly those…